Trade Customers

Superior Non-Alcoholic Wines and Drinks

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Superior Non-Alcoholic Wines and Drinks

Request Samples

Book a Meeting

Free Delivery

Fast & tracked national courier delivery

Sales Support

Assets to help you with sales and marketing

Low Minimums

Get started with just a dozen bottles

Simple Ordering

No-fuss ordering and payments system

Title

Simple Ordering

No-fuss ordering and payments system

Sales Support

Assets to help you with sales and marketing

Free Delivery

Fast & tracked national courier delivery

Low Minimums

Get started with just a dozen bottles

Why Offer No/Low Alcohol Drinks?

The no/low alcohol category is reshaping the beverage industry, driven by changing consumer preferences and a growing focus on health and wellness. As a trade customer, embracing this shift offers a significant opportunity to enhance your menu, attract new customers, and increase profitability.

A Growing Market with Massive Potential

The no/low alcohol category is estimated to have grown by 31% by 2024 to reach $20bn worldwide and continue to show similar future growth. This growth is fueled by:

Changing Consumer Habits: 1 in 4 adults in the UK identify as non-drinkers.
• Generational Trends: 38% of adults under 35 don’t drink alcohol
• Health and Wellness Focus: 75% of consumers are actively moderating their alcohol consumption.

What this means for you: Offering no/low alcohol options positions your venue at the forefront of this trend, ensuring you cater to a wider customer base.

Meet the Needs of the Moderation Generation

Today’s customers want choice and inclusivity. By offering no/low alcohol drinks, you:

Enhance Guest Experience: Non-drinkers and moderate drinkers feel valued, leading to higher satisfaction and repeat visits.
Capture Health-Conscious Consumers: Low-calorie, alcohol-free options appeal to customers seeking healthier alternatives.
Encourage Daytime Trade: Non-alcoholic drinks are ideal for lunch meetings, brunches, and other daytime occasions.

The Financial Benefits of No/Low Alcohol

1. Increased Customer Visits

1 in 3 visits to pubs/bars/restaurants in the UK do not involve drinking alcohol
It’s estimated that an additional 123 million visits per year to on-trade establishments in the UK would be the result of offering high quality no and low alcohol options

2. Higher Revenue Opportunities

When patrons opt for water or coke instead of engaging with your no/low alcohol selection, a significant revenue opportunity is missed. In the UK alone, this equates to a potential annual loss of £800 million for the hospitality industry
No/low alcohol drinks often have similar price points and profit margins as traditional alcoholic beverages.
Catering to non-drinkers enhances group sales, as inclusive offerings encourage larger groups to visit your venue.

3. Future-Proofing Your Business

As the demand for no/low alcohol grows, early adopters will stand out as industry leaders, building loyalty and long-term success.

Why Offer BOLLE?

It is imperative in no and low alcohol drinks that you choose the brands carefully. As a young industry, there are many products of poor quality which, if offered to customers, will create a negative impression and customers will not return.

BOLLE is revolutionising the no/low alcohol category with its range of premium non-alcoholic wines. Here’s how partnering with BOLLE benefits your business:

Innovative Products

BOLLE is the only non-alcoholic wine globally to undergo a secondary fermentation, delivering unmatched flavour and complexity. 95% of tasters cannot tell it is non-alcoholic.